Cloud-Reluctant Customers: Do You Walk Away? Posted on July 9, 2013 by Adam Burke Thus far, much of cloud computing has been “coin-operated”. Put in your quarter and out comes X amount of real-time data storage or Y period of email service, forms analysis, payroll processing, etc. The payoff: An affordable OpEx transaction that instantly delivers. So easy, so hassle-free — as long as you “fit in the box” of offerings available from the Cloud Provider. But what about those customers that don’t fit, or that aren’t willing to accept the tradeoff between affordable-instant-easy transactions and what they perceive to be loss of control over their data and processes – do you just walk away? In short, you’d be making a terrible mistake to assume these apparently cloud-reluctant customers are beyond your reach. I recommend checking out this post from Quest’s Director of Sales, Gary Schick, originally published on Channel Partners Peer-to-Peer blog.