It’s always a challenge to protect business assets affordably.

Fortunately, data replication services to protect your business-critical data and application environments have never been more affordable — so even when everything’s going right, you don’t have to suffer sticker shock.

And it’s when everything’s going right that I recommend you figure out which business functions are most critical. Try ranking the importance of these for your business:

• Conducting transactions with customers and suppliers
• Communicating with employees, customers, and suppliers
• Maintaining cash flow
• Fulfilling financial and legal obligations
• Sustaining market share/reputation
• Strategically adapting to changing conditions

Now ask: Which data and applications are needed to keep these functions working? (And don’t forget phone connectivity!)

How much data and application downtime can each of these functions tolerate before losses occur? How much loss can your business cope with? And what will happen to your most critical business functions if the data they depend on is lost forever?

You don’t have to do all of this in a vacuum. A trusted technology partner can help you determine the level of protection you need.