Quest Technology Management

Helping clients manage their technology for over 30 years.

Security Risk and Reward

Market experts love to talk about Information Security. And why wouldn’t they?! It is a beautiful market of evolving requirements and according to a new report by Global Industry Analysts, it’s projected to surpass $125 billion by 2015. Market research and revenue projections aside, what does the growing need for security practices at all levels mean for the Channel? What does it mean to the SMB space? Even large enterprises get breached, and they’ve invested billions of dollars in information security and have CIO’s and Directors overseeing teams of security admins, network security professionals, and quality control processes for application delivery. Threats can come from any level, Cisco projects that 50 billon devices will be connected to the Internet of Everything (IoE) by 2020. Applications, email, networks, remote workers, Cloud hosted databases. If your clients’ business has touched the internet, it’s likely that automated malware and botnets are searching their systems for vulnerabilities. The motives behind these infected emails, watering hole attacks and zero day threats are not always known until it is too late. Corporate databases are breached, users personally identifiable information (PII) is lost and regulators penalties and damaged consumer confidence is inevitable. Continue reading

Opportunity knocks: Customized cloud solutions

Cloud-shaped toolbox with a drawer open. In the drawer the word Data is stacked.As you move toward providing technology solutions, how your efforts generate revenue changes dramatically. Much of your revenue will come from recurring service-oriented business rather than price- and product-based transactions. A prime example of this is customized cloud services — what we at Quest call shape-your-own cloud, which takes advantage of the best of public and private clouds. The difference between customized clouds and public clouds (think Amazon, Google, etc.) is not unlike the difference between transactional and solution-oriented selling: A customized cloud gives customers the advantages of a precise fit with their needs that public clouds don’t, including … Continue reading

Accelerating the technology solution conversation

Blank word balloonsSelling technology solutions means your outcomes will be more complex and will require greater technical reach and expertise. Your focus shifts from dangling the lowest commodity prices before an ever-churning customer base to providing technology that’s so effective at improving business processes and solving business problems that your customers turn to you again and again. This brings you into deeper, longer-term relationships with your customers. And the customers you engage will typically be key decision-makers, such as CFOs and CEOs. Continue reading

Meet the technology solution selling sweet spot

The most successful technology solution sell is the one that nails this sweet spot: Graph showing the technology selling sweet spot Thus as you shift from transaction sales, you’ll need to make a serious commitment not only to mastering the art of technology solution sales but also to …
  • Developing significantly deeper relationships with your customers, and
  • Accessing the technical skills that will enable you to tailor a mix of vendor solutions to fit your customers’ unique requirements.

The 7 payoffs of solution-oriented technology selling

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Upending a business model that you’ve lived by for years is very tough. It can be hard to believe that just a short distance from where you’re standing there’s a more stable, more lucrative approach to selling technology. So I offer a list of reasons for shifting to a solutions model. This is only a part of the journey — but understanding these payoffs is a crucial and necessary first step. Continue reading

Solutions-oriented, relationship-based technology selling: Not beyond your reach

Professional man and woman working out terms of a sale
For many years, there’s been a good living to be made from hardware, software, and communications bandwidth sales transactions. Good enough, in fact, that getting called a ‘box pusher’ or a ‘circuit slinger’ kept you laughing all the way to the bank. Ah, but times they are a-changin’. Many businesses have cut CapEx budgets that traditionally funded so much hardware and software. Now more and more customers seek solutions rather than boxes and circuits. And commissions are getting squeezed, requiring more work just to sustain the same income level. Continue reading