Opportunity knocks: Customized cloud solutions Posted on September 4, 2012 by Adam Burke As you move toward providing technology solutions, how your efforts generate revenue changes dramatically. Much of your revenue will come from recurring service-oriented business rather than price- and product-based transactions. A prime example of this is customized cloud services — what we at Quest call shape-your-own cloud, which takes advantage of the best of public and private clouds. The difference between customized clouds and public clouds (think Amazon, Google, etc.) is not unlike the difference between transactional and solution-oriented selling: A customized cloud gives customers the advantages of a precise fit with their needs that public clouds don’t, including … Power over deployment options (local, remote, hybrid) Ability to specify requirements and configurations — from virtualization to complex application environments to integration with existing systems and apps — and dictate exactly how these are provided, maintained, and supported Flexibility to securely deliver apps, data, and/or resources to any location An all-encompassing Service Level Agreement (SLA) to make management easier and keep costs under control Various surveys indicate that within a few years, 75-90% of solution-seeking customers will use cloud services. At Quest, we see growing demand for customized clouds and believe customer need to migrate to the cloud and integrate cloud and non-cloud IT capabilities will be a major driver of future business.